This Privacy Notice will be effective from Aug 19, 2021.
To access our previous Notice, click here.
This Seriously Privacy Notice (the “Privacy Notice” or “Notice”) is provided to help you understand our practices regarding how we collect, use, share, and protect personal data. In this Privacy Notice, “Seriously” refers to Seriously Holding Corp. and its subsidiaries. We may also refer to Seriously as “we” or “us”.
This Privacy Notice applies whenever you play the games that link to this Notice, or otherwise access any of our other products for the web, mobile, or any other applicable platforms and/or devices (the “Service”).
By using the Service, you agree to the collection, disclosure, storage and use of personal data as described in this Privacy Notice. If you do not want Seriously to collect, store, use or share the personal data you provide in the ways described in this Privacy Notice, you should not play Seriously’s games or use our Service.
1. Personal Data We Collect
Seriously collects personal data to fulfil one or more of its functions and activities, as described in this Privacy Notice.
A. Personal Data That You Share with Us
When you use our Service (whether through a social network or through Seriously directly), you may give us information directly (like when you’re setting up your account or when you contact Customer Support) such as:
When you use our Service, you can choose to create a player profile that other Seriously players can see. In your profile, you can include information like:
You can also provide us personal data directly in a number of other ways, including:
B. Personal Data That We Get from Others
We may collect or receive information about you from other sources like third-party applications, such as an app store, third party login service, and social networks on which you play our games. We use this information along with information you provide us directly in a number of ways as described in this Privacy Notice, for example, to help you and your friends connect or to serve you advertising more tailored to your interests.
If you play Seriously’s games or access any of our Service on connected third-party applications or connect our Service to any third-party applications, including social networks like Facebook, Seriously may receive certain information about you from the provider of the third-party application. The information we receive depends on the Seriously game you’re playing, the third-party application, your privacy settings and, if applicable, your friends’ privacy settings on that third-party application.
For example, Seriously may collect and store some or all of the following information shared by the third-party application:
If you are unclear about what information a third-party application is sharing with us, please go to the third-party application to find out more about their privacy practices.
C. Cookies and Automated Information Collection
Third party advertisers on the Service may also use, place, or read cookies or other technologies as described below on your device, and those practices are subject to their own policies. For more information on how you can opt-out of or disable cookies, please see the Your Rights section below.
We and our service providers may also employ other technologies including (i) web beacons, which allow us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which allow us or our advertising partners to advertise more efficiently and effectively by excluding our current players from certain promotional messages, identifying the source of a new installation or delivering ads to you on other websites; and (iii) local shared objects, also known as flash cookies, which help us to reduce fraud, remember your in-game preferences, and speed up load times.
We, our service providers, and other parties may collect the following information via cookies and other technologies:
In some cases, we will connect this information with your social network ID or Seriously user ID.
On our Service, we may use Google Analytics or other vendors to collect information about your behavior and demographics. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners. You can opt out of Google’s collection and processing of data by going to http://tool.google.com/dlpage/gaoptout.
D. Information You Generate Using Our Communications Features
You may be able to take part in certain activities on our Service that let you communicate or share information with Seriously and other players. These include:
You may choose to disclose information about yourself in the course of contributing player-generated content to the Service, including in its chat rooms, blogs, message boards, player “profiles” for public view or in similar forums through mobile services and/or through third-party sites or services, posting public comments to other players’ profiles or gameboards, sending private messages or invitations to other players, either directly on our Service or to their e-mail accounts and posting photos. You should consider any information that you disclose in any of these forums as “public”, and you should have no expectation of privacy or confidentiality.
Additionally, you should be aware that any personal data you submit, including videos and images, can be accessed, read, watched, collected, or otherwise used by other players of these forums, and could be used to send you unsolicited messages. Seriously is not responsible for the personal data you choose to make public in any of these forums.
We may use any information you share for any purpose as described in this Privacy Notice.
Note that you should consider any information you post or otherwise share with other players through a Service or a third-party site or service as “public” and you should have no expectation that it be kept private. Please also see Seriously’s Terms of Service for further information and guidelines about posting content through our Service.
To enable some of the social features, you may be able to import your address book contacts or to manually enter them so that you can locate your contacts using the Service and invite them to join you in our games or other aspects of our Service. You are responsible for getting your contacts’ permission before you give their contact details to us. We may also get information about you from other Seriously players importing or entering their contacts.
E. Payment Information
Seriously may obtain the billing and payment information that you provide when your purchase is processed by someone else (like Facebook, Apple or Google) such as when you purchase something in a game you play on a social network or that you downloaded on your mobile device. Our Terms of Service explain our policies and terms relevant to our charges, billing practices, third-party credits and virtual currencies.
If you purchase virtual currency or virtual items in a Seriously game, our third-party payment processor will collect the billing and financial information it needs to process your charges. This may include your postal address, e-mail address and financial information.
Seriously does not collect or store credit card numbers. However, Seriously’s payment processors may share information with us related to your purchases. We may use this information for purposes as described in this Privacy Notice.
If you would like to learn more about how we secure your information, please see Security of Your Information section below.
2. How We Use Personal Data
Seriously uses personal data for a variety of business purposes as described in this Privacy Notice, including to fulfill our contractual obligations, complete transactions you request, comply with law, and for other legitimate business purposes, such as to:
Your interactions with our Service may be tracked across platforms and/or devices.
In addition to the above, if you have provided your e-mail address to Seriously, we may use it to communicate with you and other players in a number of ways, including to respond to customer support inquiries; keep you and others informed of your in-game activity, comments from friends, and in-game status and promotions; and tell you about gift and neighbor requests. Some messages, like invitations for friends to join you in a game, may include your name and profile photo. We may also send promotional messages (“Promotional Communications”) directly or in partnership with other parties. For more information on how you can opt-out of Promotional Communications, please see the Your Rights section below.
We may use technologies considered automated decision-making or profiling, but we will not do so in a way that has a legally significant impact on you, unless we have your consent or we are otherwise legally permitted to do so.
We may also use personal data for any other purposes communicated to you at the point of collection, or otherwise with your consent.
3. How We Share Personal Data
We may share personal data about you between and among Seriously Holding Corp. and its subsidiaries.
Additionally, we may disclose or publish aggregated and analytical information (information about you and other players collectively that is not intended to specifically identify you, for example, players between the ages of 25 and 30 who live Chicago) and other non-personal data about our players for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.
In addition, we may share your information (which may include personal data) with third parties (in other words, parties other than Seriously) or allow third parties to collect this information from our Service as described in this Privacy Notice.
A. Service Providers
Seriously uses its subsidiaries and other unaffiliated companies (“Service Providers”) to support the Service, like processing payments, analyzing data, optimizing game play and enhancing player experience, e-mail delivery, hosting services, managing and delivering contextual and tailored advertisements.
B. Friends and Other Seriously Players
In most Seriously games, if you play or register through a social network (for example, Facebook Connect), your social network friends may see your name, profile photo, and descriptions of your game activity. If you use our Service in response to an invitation from another player, that player may see certain information about you and your in-game activities, including when you join and the level(s) you reach within the game. Correspondingly, in many Seriously games, other players, regardless of whether they are your social network friends or not, will be able to see descriptions of your game activity (including the identification of any Seriously games you have played), communicate with you within our Service, and view your game profile, which may include your name or a “game name” and your profile photo. Other players may also be able to send you game requests or even friend requests through the related social network’s or Seriously’s communication channels.
C. Third-Party Advertising Including Tailored Advertising and Analytics
We may have advertising on our Service so we can continue to offer our Service for free.
When advertisers or ad networks place ads in our Service, they may collect or we may share the following types of information from within our Service:
Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.
Please note, after clicking on a third-party advertisement, you may no longer be on a site hosted by Seriously or the social network through which you are playing Seriously’s games.
D. Sale or Merger
In the event that Seriously undertakes efforts to engage in a business transition (like a merger, acquisition by another company, or sale of all or part its assets (like selling a game)), we may disclose or transfer relevant information we have, including personal data, to the successor organization in the transition. We will make reasonable efforts as described in this Privacy Notice to let you and other players know of the business transition before transferring personal data.
E. Legal Compliance
We may share personal data in the following circumstances:
4. Your Rights
Depending upon the applicable law where you live, you may have the right to make requests with respect to personal data that Seriously processes about you, for example:
Seriously allows all players to submit the requests via email to email@example.com or through the Privacy category in the support page within the game you play.
A. Manage Information We Get from Third Parties
To manage the information Seriously receives about you from a third-party platform where you play our games, like Facebook, Apple, Amazon etc. you will need to follow the instructions for each such third-party application for updating your information and changing your privacy settings.
B. Turning off Geolocation
You can stop making geolocation available to us through your device’s settings for the relevant application or the “settings” page for the relevant game. If you have previously allowed us to access your geolocation data, we may continue to use that information as described in this Privacy Notice.
C. Opting Out of Promotional Emails from Seriously
If you want to stop receiving Promotional Communications from Seriously including our newsletter, you can click on the “unsubscribe” link in any promotional email from Seriously. If you want to stop receiving texts or SMS messages from you, you can reply “STOP” to any promotional message. Please note that it may take us some time for your opt-out to become effective.
Additionally, in our games, you may find an option under “your account” or “Settings” to request that we stop sending you Promotional Communications.
D. Opting Out of Facebook messages
If you want to stop receiving messages through our game pages on Facebook, you may click on the “settings” icon on the top of such message, and by clicking ”manage messages” you may turn off all messages from such game.
E. Opting Out of Push Notifications
When you install our apps on your mobile device, you can choose to receive push notifications, which are messages an app sends you on your device even when the app is not on. You can turn off notifications by visiting your mobile device’s “settings” page.
F. Opting Out of Third-Party Tailored Advertising
In some games that serve third-party ads we provide you a toggle button enabling you to disable third-party tailored ads.
For more information about tailored advertising and your choices to prevent third parties from delivering tailored web and mobile web advertising you can visit www.aboutads.info. To opt out, for businesses that participate in the Digital Advertising Alliance, you can exercise that option at www.networkadvertising.org/choices and www.aboutads.info/choices.
If you live in the EU, you can get information and exercise your choices at www.youronlinechoices.com.
These opt-out tools are provided by third parties, not Seriously. Seriously does not control, operate, or endorse these tools or the choices that advertisers and others provide through these tools. They are listed here only as a convenience for players.
In addition, if you do not want to receive third-party tailored in-application advertisements, you may opt-out by adjusting the ad tracking settings on your device. You can also reset the “Advertising Identifier” (like an IDFA) from your device’s settings page, which will prevent continued use of existing behavioral data tied to the previous “Advertising Identifier.” Further, depending on the platform provider (such as Apple or Google), you may be able to download apps, such as the Digital Advertising Alliance’s “AppChoices” app, that offer to provide you with control regarding the collection and use of cross-app data for tailored advertising. Like the opt-out tools mentioned above for web, these mobile opt-out tools are provided by third parties, not Seriously. Seriously does not control, operate or endorse these tools or the choices that advertisers and others provide through these tools.
Please note that you may still receive advertisements from third parties within Seriously’s games even if you opt out of tailored advertising but they will not be based on your activity across unrelated web sites or apps.
You can set your web browser to warn you about attempts to place cookies on your device or limit the type of cookies you allow. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser may not remove flash cookies. To learn more about and manage flash cookies you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
If you disable cookies, you may lose some of the features and functionality of our Service because Seriously cookies are necessary for providing the Service.
H. Do Not Track
Note that Seriously does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device.
5. Children’s Privacy
You may not use the Service if you are under 13 years of age, in which case you must not create an account, access, use or download our games and/or submit any personal data through the Service or to Seriously. If you are between 13 and 18 years of age, in selected territories subject to Seriously’s sole discretion, you may use an adapted version of the Service only if your parent(s) and/or legal guardian(s) review and agree to our Terms and permit you to access and/or use our Service.
Seriously is committed to complying with laws protecting children. If you believe that your child has submitted personal data to Seriously without your consent, please contact us at firstname.lastname@example.org. Seriously will take reasonable steps to delete such information as soon as possible.
6. International Transfers, Retention, Security, Links, Updates, and How to Contact Us
A. International Transfers
When you use our Service, your personal data may be sent, accessed, used, and/or stored outside of the country or region where you live including, for example, to the United States and Israel. We may transfer personal data to our subsidiaries, vendors, business partners, and others as described in this Privacy Notice, and by using the Service you consent to such transfer.
Please note that laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to the places where personal data is transferred to or stored, used, or processed in, may be different from the privacy laws in place where you live. When we transfer personal data outside of the location where it was collected, we put into place appropriate safeguards (including, for example, contracts) or otherwise ensure that such transfers meet applicable local legal requirements.
We will retain personal data for as long as you use the Service and as necessary to fulfill the purposes for which it was collected, or as necessary to comply with our business requirements and applicable laws; to comply with any legal, accounting or reporting obligations; to resolve disputes; to protect our assets; to efficiently run our business; and to enforce our agreements.
We take reasonable steps designed to protect personal data; however, no system or network can be guaranteed to be 100% secure and therefore we cannot guarantee the security of data. To the fullest extent permitted by law, we do not accept liability for unauthorized disclosure.
D. Links to Other Sites/Apps
Seriously reserves the right to amend its Privacy Notice from time to time, and Seriously encourages you to consult the Privacy Notice regularly for changes.
If we make material changes to our Privacy Notice, we will tell you and other players by placing a notice on Seriously.com and/or BestFiends.com or their equivalent in-game, or by sending you a notice to the e-mail address we have on file for you prior to the change becoming effective. We may supplement this process by placing notices on game blogs, social network pages, and/or forums and on other Seriously websites. You should periodically seriously.com and/or bestfiends.com and this privacy page for updates.
F. How to Contact Us
If you have any questions, comments or concerns about our Privacy Notice or any other privacy issue please contact Seriously at email@example.com or our DPO service at privaon.com or by mail to Upseerinkatu 3, 02600, Espoo, Finland
If you want to exercise your rights you can submit a ticket via the applicable support channel of the game or through firstname.lastname@example.org.
Additionally, if you have any questions or concerns that you think we have not adequately addressed, you may have the right to bring your question or concern to the privacy authority in the location where you live.
7. Supplemental California Consumer Privacy Act (CCPA) Notice (“CCPA Notice”)
Seriously uses and shares information as described in this Privacy Notice. The information below supplements the Privacy Notice and is intended for California consumers only.
“Personal Information” in this CCPA Notice, as in the CCPA, refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a certain consumer or household.
The following chart lists the categories of Personal Information we collect about players, the source of collection, and the business purposes for collection, all in accordance with the categories of Personal Information and business purposes enumerated in the California Consumer Privacy Act of 2018 (CCPA). These are also the categories of Personal Information we collected in the past 12 months and their business purposes.
A more detailed description of the particular pieces of information we collect and their purposes is provided in this Privacy Notice.
Category of Personal Information
Categories of Sources
Commercial or Business Purpose
|Identifiers, such as picture, account name, device ID, email address, IP address, etc.||
|California Customer Records (Cal. Civ. Code § 1798.80(e)) such as telephone number and payment information||
|Protected Classification Characteristics, such as age and gender||
|Commercial Information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies||
Internal analytics and reporting
Operate our business and games
Game mechanics or functionality
Facilitate players’ social interactions
Debugging existing intended functionality
Maintaining and enhancing service
Auditing Player interaction & transactions
Advertising and marketing
Detecting/Protecting against security events
|Internet/electronic Network Information, such as website or application or advertisement browsing history||
|Location Data, device shared location, and Wi-Fi connection location||
|Inferences such as derivation of information, data, assumptions, or conclusions from any of the above categories of personal information||
Seriously permits, under certain legal and technical limitations, certain third-party advertising partners to collect information about our players through our games and our website for purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for ad fraud detection and reporting. To the extent this practice is interpreted to constitute a “sale” under the CCPA, please see our Online Advertising section below for more information.
As described in this Privacy Notice, we share personal information within the Seriously group of companies and with Playtika Holding Corop. And/or its subsidiaries and with a variety of recipients for business purposes.
In addition to the categories of recipients identified in the How We Share Personal Data section of this Privacy Notice, we disclose personal information to, or allow access to personal information by, the following categories of recipients:
The following describes the categories of personal information we sell for a business purposes, in accordance with the categories of Personal Information enumerated in the California Consumer Privacy Act of 2018 (CCPA). These are also the categories of information we sold in the past 12 months.
When we serve you personalized video ads, we sell your resettable identifiers provided by your mobile device’s operating system with ad networks, social media companies and other third-party businesses in the ad ecosystem. The typical resettable advertising IDs are GAID (Android) and IDFA (Apple) and they are considered personal information under the CCPA. These third parties use your personal information to:
You may reset these identifiers from within your mobile device or limit ad tracking for your mobile device as mentioned above. Alternatively, if you would like to opt out of personalized advertising in our games, you may do so in the Advanced Settings of our games by changing the personalized/ tailored ads toggle to “off”. If you opt-out, you’ll still see ads, but they’ll most likely be less relevant.
As a California resident, you may be able to exercise certain rights with respect to personal data we have about you.
Right to know. You have the right to know the following, which we will provide to you after we receive a verified request from you:
Right to deletion. Subject to certain exceptions set out below, on receipt of a verified request from you, we will:
• Delete your personal information from our records; and
• Direct any service providers to delete your personal information from their records.
Please note that we may not delete your personal information if it is necessary to:
• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
• Comply with an existing legal obligation; or
• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
To exercise these rights, you can submit a request to exercise your rights through the Privacy category in the Support page within the game you play. You have the right to not be discriminated against for exercising any of your rights. Please understand that, if the exercise of your rights limits our ability to process personal data (such as a deletion request), we may no longer be able to provide you with the Service.
As a California resident, you may have the right to know how personal data about you is disclosed to third parties for their direct marketing purposes. To request this information, send an email to email@example.com with the subject line “California Shine the Light”.
As provided by law, we may need to verify your identity before processing your request. Although we try to limit the personal data collected in connection with a request, certain requests may require us to obtain additional personal data from you. In certain circumstances, we may decline a request to exercise rights, particularly where we are unable to verify your identity.
As described in our Privacy Notice, we do not knowingly collect or sell personal data about children.
You may be allowed to use an authorized agent to submit requests on your behalf, if you provide sufficient information to show that the requestor is an authorized agent with written permission to act on your behalf and you verify your identity with us.
In each of the following instances, which we occasionally offer on some, but not all games, we may grant you virtual currency or other virtual items within the game:
Categories of Personal Information Collected
How to Opt-In to the Service Difference, if and when offered
|In-game videos||Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn||Watch in-game videos that may be presented to you|
|In-game tailored ads||Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn||Consent to be served with ads that are tailored to your personal information and to sharing your personal information with ad networks, social media companies and other third-party businesses in the ad ecosystem|
|In-game surveys||Identifiers, protected classification characteristics, commercial information, Internet or other electronic network activity information, location data, inferences drawn||Complete a survey that may be presented to you about you and your game experience|
|Reviews about the game||Identifiers, location data, inferences drawn||Follow the instructions that may be presented to you to submit a review about the game, or rate the game, in an application store such as Google Play|
|Facebook connect||Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn||When offered to you, connect to our games through your Facebook account|
|In-game friend invitations||Internet or other electronic network activity information, commercial information, location data, inferences drawn||Invite your friends to download and play the game by sending an invitation from within the game, if prompted to do so|
|Connect to our game||Connect to play the game at the frequency indicated to you|
|Join our Facebook bot||Identifiers, Internet or other electronic network activity information||Connect with us through our Facebook bot|
|Mailing list||Identifiers||Subscribe to our mailing list when promoted|
You have a right to withdraw from the service difference at any time. To do so, please submit a request through firstname.lastname@example.org or via the Privacy option available in the Support section in the game settings.