December 29, 2014
Mobile Start-up Seriously Donates $50,000 to Charity through Its ‘Race Against Slime’ Mobile Game Competition of Best Fiends
Treats 25,000 Children for Malaria Through Partnership with Malaria No More
Santa Monica, Calif. – December 29, 2014 – Seriously, a mobile entertainment start-up, today announced the company has donated a total of $50,000 to charity through their ‘Race Against Slime’ competition around its popular Best Fiends mobile game.
From December 13th through 19th, five of YouTube’s biggest stars – PewDiePie, Markiplier,CinnamonToastKen, UberHaxorNova and Kootra – competed in a weeklong no-holds-barred ‘Race Against Slime’. Contestants played Best Fiends in a race to win the right to donate a $50,000 prize pool to charity, with half going to a charity of their choice and half going to Seriously’s charity partner, Malaria No More.
As a result of the competition, CinnamonToastKen finished ahead of the pack, coming in first place and winning $10,000 for Mattel Children’s Hospital UCLA; UberHaxorNova finished close behind in second winning $6,000 for A Precious Child; Kootra came in third place winning $4,000 for Make-A-Wish America; and Markiplier and PewDiePie tied finishing in fourth place winning $2,500 each for Cincinnati Children’s Hospital and Oceana.
“Even though we’re a start-up, it is important to us at Seriously to try and do the right thing in an organic way which is why we have been working with Malaria No More since the launch of Best Fiends,” said Andrew Stalbow, co-founder and Chief Executive Officer, Seriously. “’Race Against Slime’ was a first of its kind competition for charity with some of the hottest YouTube stars and a great platform to raise money and awareness for some important causes.”
Seriously will donate $25,000 to support the work of Malaria No More and its Power of One campaign. Through the campaign and their partnership with Novartis, a provider of medical healthcare solutions, this will help treat 25,000 children for malaria.
“Being able to reach the Best Fiends audience all over the world has given us the most web traffic of any campaign we’ve done to date,“ said Martin Edlund, CEO of Malaria No More. “We are excited about the increase in awareness of malaria and to be able to directly affect so many people with the $25,000 donation from Seriously’s ‘Race Against Slime’ competition.”
Best Fiends was recently released on Google Play for Android and was just updated with new levels for its iOS app. Featuring 120 of the most fun and challenging puzzle levels in mobile, every day more than 400,000 hours of Best Fiends is played in the addictive and fun mobile puzzle adventure. Download Best Fiends at download.BestFiends.com.
Seriously is a mobile-first entertainment start-up focused on building mobile games that are designed to be developed into global entertainment properties. The company’s world-class creative team is passionate about great storytelling, unique characters, dramatic conflict, unlikely heroes and building brands that can make a difference.
The company is backed by Upfront Ventures, the premier early-stage venture firm based in Los Angeles, Sunstone Capital, a leading European venture fund, and Daher Capital, a Beirut-based family investment office. Seriously has offices in Santa Monica, California, where business development and marketing are based, and in Helsinki, Finland, where the studio is located.
Jennifer Stephens Acree