We are all in this because we are driven to make great games. We love the opportunity that smartphones and tablets have given us to reach a large audience. We care passionately about making entertainment that grabs you. That becomes part of your life. We want to make games that keep you playing and provide amazing value. We want to make games that you can proudly share with your friends. Our games will be available on iOS and Android platforms.
We believe that games should be for everyone and want to entertain the widest possible audience. All of our games will be available to download for free, and, more than anything else, we care about creating amazing player experiences.
We are building mobile games that are designed to be developed into entertainment properties. We are passionate about great storytelling, unique characters, desperate conflict and unlikely heroes. We are inspired to build brands that can make a difference.
We are in this because we are driven to make great games. We want to make games that keep you playing, in the blue glow of your phone until the small hours. Games that stay in the back of your head through the day and games that you want to fire up quickly for just one more round during your lunch break.
SANTA MONICA, Calif., and HELSINKI, Finland – Oct. 9, 2014 – Seriously, a mobile entertainment start-up, today announced the worldwide launch of Best Fiends™, a visually stunning and addictive puzzle game, available exclusively on the App Store for iPhone, iPad and iPod touch. Best Fiends is the first property from Seriously and is built from the ground up as the beginning of a global entertainment franchise.
In Best Fiends, players discover the world of Minutia and its population of cute and increasingly fiendish inhabitants as they work to collect them all and level them up to discover special powers. Best Fiends tells the story of these heroes’ epic journey to save their families and their battle against the voracious Slugs of Mount Boom. The game is free to play with in-app purchase options.
“At Seriously, our goal was to work with the world’s best creative talent, and together, we have developed a game that is very unique and special,” said Petri Jarvilehto, co-founder and Chief Creative Officer, Seriously. “The story of Minutia and the cute yet fiendish creatures that inhabit it is something we’ve been passionate about developing for a long time. For us, this launch is the beginning of an incredible journey that will unfold through a trilogy of games."
Founded by former Rovio executives Andrew Stalbow and Petri Järvilehto, Seriously brings together a world-class team of industry veterans. Together, the team has worked on games that have over two billion downloads. Seriously has also partnered with some of the industry’s best entertainment talent to build out its global franchise.
“The tried and true Hollywood model is to develop, produce and market a movie or television property, but the scale of mobile engagement is changing this formula. We believe that given the seismic audience shift to tablets and smart phones, the next generation of entertainment brands will be built on the power of touch,” said Andrew Stalbow, co-founder and CEO, Seriously. “We’ve been blown away by the early results that we have seen for Best Fiends in soft launch, and couldn’t be more excited to start building out our franchise worldwide, focused on mobile first.”
In addition to the game Seriously is releasing:
And, as part of the game’s launch, Seriously is also announcing a partnership with the nonprofit organization Malaria No More in an effort to help raise awareness to eliminate deaths from this preventable disease. For more information go to: seriously.com/malarianomore
Best Fiends is available for free from the App Store on iPhone, iPad or iPod touch or at www.AppStore.com/BestFiends. More information about the game is available at www.bestfiends.com. For all the latest news from Seriously, follow the company on Facebook and Twitter.
Best Fiends will also be available for Android via Google Play and the Amazon App Store before the holidays. The next installment of Best Fiends is slated for a 2015 release.
Seriously is a mobile-first entertainment start-up focused on building mobile games that are designed to be developed into global entertainment properties. The company’s world-class creative team is passionate about great storytelling, unique characters, dramatic conflict, unlikely heroes and building brands that can make a difference.
The company is backed by Upfront Ventures, the premier early-stage venture firm based in Los Angeles, Sunstone Capital, a leading European venture fund, and Daher Capital, a Beirut-based family investment office. Seriously has offices in Santa Monica, California, where business development and marketing are based, and in Helsinki, Finland, where the studio is located.
Jennifer Stephens Acree
Seriously™, a mobile entertainment start-up, today released a first look at its new Best Fiends™ property and the first game designed to be developed into a global franchise. The Best Fiends mobile game is a visually stunning puzzler that ties together timeless storytelling and character development with built-in elements of strategy and skill. Launching today, the Best Fiends website features an introduction to the new property, including the game’s premise, character photos and descriptions, as well as a visual peek into the development of the property. Best Fiends launches worldwide in October and will be free to download with in-app purchase options.
Founded by a team of industry veterans and headed by former Rovio executives Andrew Stalbow and Petri Järvilehto, Seriously brings together a world-class in-house creative studio of mobile gaming and design experts. Together, the team has worked on games that have over two billion downloads at companies such as Natural Motion, RedLynx, Disney, Remedy, Fox, and Rovio.
Seriously has also partnered with some of the industry’s best entertainment talent to build out it global franchise, including music from composer Heitor Pereira (Despicable Me, Minion Movie), Pilot Studio a brand and visual development agency (Transformers, Star Wars) and Soren Fleng for the Copenhagen Bombay production of the first Best Fiends animated short (Angry Birds Toons, Subway Surfers).
“With content consumption on smartphones and tablets exploding, we believe the next generation of entertainment brands will be built first on mobile, and we want to be at the forefront of that shift,” said Andrew Stalbow, co-founder and CEO, Seriously. “We’re privileged to have some of the world’s best creative minds executing Seriously’s strategy of building mobile-first brands that can make a difference.”
In Best Fiends, players will discover the world of Minutia and its population of cute, courageous and increasingly fiendish inhabitants as they work to collect them all and level them up to gain special powers. Best Fiends is the first in a series of games, telling the story of these heroes’ epic journey, and their battle against the voracious Slugs of Mount Boom.
“This is a game and a world that I have wanted to build for a long time, and it’s a dream to be working with the incredible talent we have at Seriously to develop Best Fiends together,” said Petri Järvilehto, co-founder and Chief Creative Officer, Seriously. “We are thrilled to be revealing a first look at Best Fiend today and can’t wait to share more ahead of our worldwide release in October.”
In addition to the Best Fiends mobile game, Seriously will also be launching animated shorts, original music, making of videos, limited edition artwork, a brand book and stickers for messenger apps in partnership with distributor Swyft Media (formerly known as Textpride). For more news on these and other upcoming announcements, follow Seriously on Twitter and Facebook.
Seriously is a mobile-first entertainment start-up focused on building mobile games that are designed to be developed into global entertainment properties. The company’s founders and its world-class creative team are passionate about great storytelling, unique characters, dramatic conflict, unlikely heroes and building brands that can make a difference.
The company is backed by Upfront Ventures, the premier early-stage venture firm based in Los Angeles, Sunstone Capital, a leading European venture fund, and Daher Capital, a Beirut-based family investment office Seriously has offices in Santa Monica, California, where business development and marketing functions are based, and in Helsinki, Finland, where the game development team are located.
Media Contacts:JSA Strategies
Jennifer Stephens Acree
As we build out a world class creative team, we are excited to share some news.
Firstly, we’re pleased to announce that Philip Hickey has joined as Vice President, Marketing & Communications. Philip will be responsible for marketing our properties, beginning with our first title later in the summer. Philip joins from Rovio where he led marketing strategy and execution across the company.
We’re also thrilled that Petri Räsänen has joined Seriously as Game Artist. Petri is a talented game and technical artist, and was part of the team at mobile game developer Rocketpack which was acquired by The Walt Disney Company in 2011.
Additionally, two advisors have joined the Seriously team.
Dan Romanelli brings extensive entertainment franchise and retail experience to Seriously. Dan was Founder and President of Warner Bros Worldwide Consumer Products where he built that division into a business that generated over $50 billion in worldwide retail sales under his leadership. Dan and his team were responsible for the consumer product programs for multiple Warner properties including Looney Tunes, Scooby Doo, Batman, Superman and Harry Potter.
On joining the advisory team, Dan said: ‘It takes a blend of hard work and creative inspiration to build a property that can grace the world stage. I’m impressed with the DNA of the Seriously team and excited about the opportunity they have to build mobile first entertainment brands as audiences migrate to smartphones and tablets. I look forward to supporting them.’
Ujjal Kohli brings comprehensive mobile, entrepreneurial and venture capital experience to Seriously. Most recently, Ujjal was CEO and co-founder at Rhythm New Media which sold to BlinkX. Among other roles, Ujjal was also CMO for AirTouch Cellular, which later formed part of Verizon Wireless.
On joining the advisory team, Ujjal said: ‘I admire the company’s entrepreneurial gusto and determination to tackle a very big opportunity, and, having spent the past eight years successfully building a mobile entertainment business myself, hope some of my experience can help the team at Seriously achieve their goals.’
And lastly, we’re pleased to share that Seriously closed a $2.65M ‘Series Seed B’ round of financing which will be invested into content development and further building out the team. The round was led by current investors Sunstone Capital and Upfront Ventures, and adding Daher Capital as a new investor. Seriously’s total seed raise stands at $5M.
We combine a world class creative team with a mobile first experience to develop brands that can make a difference. Seriously.
Our superstar team has backgrounds at amazing companies like Rovio, NaturalMotion, 20th Century Fox, Disney, and Remedy to name a few. We’ve shipped a multitude of hit games on a myriad of platforms. We’ve led product development, design, Studios and Business Units. We’ve negotiated industry leading commercial deals and directed large scale marketing campaigns. We know how hard it is to build and design the best brands in the world. And now we’re creating something completely new!
Everyone on the founding team has 10+ years of experience on the leading edge of their respective fields. The highlights of all of our careers have been when we’ve worked as part of a team to develop content for properties like Angry Birds, Clumsy Ninja, The Simpsons and Max Payne. Combined, the games we’ve worked on have been downloaded more than 2 billion times (no doubling up!).
Based in Los Angeles, Andrew is responsible for company strategy and business development. Formerly EVP Strategic Partnerships at Rovio and SVP Mobile at 20th Century Fox.
As lead game designer, Reko has spent the majority of his career designing games. He worked on Clumsy Ninja and led the design team at NaturalMotion, as well as shipped successful titles at Remedy and Digital Chocolate.
Serdar is responsible for production. Former Head of Studio at Rovio, he started working in the games industry in 2003 and joined Digital Chocolate as a Lead Game Programmer in 2004.
Juha runs the business operations in Finland. Previously CFO at Grey Area and also currently on the advisory board at TEKES. Juha’s expertise lies in finance, budgeting, HR and operations.
With 15+ years of experience in games and visual design, Andrea has been leading art and UI design on a multitude of successful casual/social/mobile releases at companies like RedLynx and Digital Chocolate. Her latest work can be seen in #1 iOS hit title Trials Frontier.
Formerly from Rocket Pack (acquired by The Walt Disney Company), Petri has experience on game and concept art for both social and mobile games. In addition to his extensive 2D/3D visual skillset, he is also a highly competent technical artist experienced with various game development tools and engines.
Johannes entered the games industry as an indie web game developer with 15+ published titles reaching tens of millions of players. At Rovio he worked as programmer on Angry Birds as well as other titles in development.
Kati, owner of Pulkka Design, has 15+ years of experience in Visual, Web, Graphic, Campaign and Merchandise design. Kati's background includes design work for Angry Birds and Moomin products for companies such as Iittala, Stockmann, & Rovio.
Dan’s previous experience includes being President of Warner Bros. Worldwide Consumer Products where he was responsible for developing franchises including Batman, Superman, Harry Potter and Looney Tunes.
Headquartered in Copenhagen, Sunstone is a Life Science and Technology venture capital company investing in European companies with strong potential for global success. Established in 2007 Sunstone is one of the most active independent venture capital investors in Nordic market.
Join us, because we’re doing something exciting. Because you’re going to get a lot of responsibility. Because you can participate in building something incredible together. Because you want to work with people who care about the stuff. Join because you want to see how far you can push yourself. Because we are focused on the long term. And because our ethos is to do the right thing by the team, and share in our success. We will ask a lot from you, and we commit to giving even more in return.
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