January 8, 2015

Mobile start-up seriously announces key hires from fox and rovio

Hires Matt McMahon as VP of Business Development and Mikko Häkkinen as Head of Product as the Company Builds on 2014 Momentum

SANTA MONICA, Calif., and HELSINKI, Finland – January 8, 2015 – Seriously, a mobile entertainment start-up, today announced the hire of Matt McMahon as Vice President of Business Development, and Mikko Häkkinen as Head of Product. These new key hires bring a tremendous amount of experience to Seriously and highlights the company’s rapid growth since launching their first mobile game, Best Fiends, in October 2014. 

Since launch, Best Fiends has reached a milestone of more than 5,000,000 downloads. Each day, more than 300,000 hours are played worldwide, with a reach that has quickly grown to 900,000 daily active users (DAUs).

“We have some incredibly exciting plans for 2015 and are working hard to build on the momentum from the launch of our first property Best Fiends late last year,” said Andrew Stalbow, Chief Executive Officer, Seriously.

“We are excited to start the new year by adding some highly talented people that share a vision of building the next generation of entertainment brands on mobile first,” added Petri Järvilehto,Seriously’s Chief Creative Officer.

In his new role as Vice President of Business Development, Matt McMahon will be responsible forSeriously’s strategic distribution and animation partnerships and will be based in Los Angeles. McMahon joins Seriously from 20th Century Fox where he held the role of Vice President of Mobile and was in charge of the mobile apps and games business at the Film and Television Studio. In this position, McMahon produced top grossing mobile hits for brands such as ‘Family Guy’, ‘Ice Age’, ‘Avatar’ and ‘The Simpsons’.

As Head of Product, Mikko Häkkinen will focus on the second game in the Best Fiends trilogy and will be based in Helsinki with Seriously’s development team. Häkkinen joins Seriously from Rovio, where he was Head of Studio and producer of mobile gaming classics ‘Angry Birds Space’ and ‘Angry Birds Star Wars’. In addition to McMahon and Häkkinen, Seriously has made several other key hires in the areas of operations, game design and programming from companies including Supercell. For further details on the company’s new hires and context on Seriously’s 2014 year in review, visit: https://medium.com/@stalbs/2015-seriously-67a6522ce993

Available on both iOS and Android at download.bestfiends.com, Best Fiends features some of the most fun and challenging game levels in an addictive mobile puzzle adventure.

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About Seriously

Seriously is a mobile-first entertainment start-up focused on building mobile games that are designed to be developed into global entertainment properties. The company’s world-class creative team is passionate about great storytelling, unique characters, dramatic conflict, unlikely heroes and building brands that can make a difference.

The company is backed by Upfront Ventures, the premier early-stage venture firm based in Los Angeles, Sunstone Capital, a leading European venture fund, and Daher Capital, a Beirut-based family investment office. Seriously has offices in Santa Monica, California, where business development and marketing are based, and in Helsinki, Finland, where the studio is located.

Media Contacts:

JSA Strategies
Jennifer Stephens Acree


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