September 1, 2016
Best Fiends launches “Don’t Download Best Fiends” featuring Kate Walsh, Joey Graceffa & Rosanna Pansino
Hilarious Online Video Campaign Kicks Off Best Fiends’ In-Game Treasure Hunt with World’s Biggest YouTube Stars
Venice, CA – September 1, 2016 – Seriously, a company creating entertainment franchises through mobile experiences, today announced the launch of a new video for their hit mobile game Best Fiends titled “Don’t Download Best Fiends,” featuring actress Kate Walsh (Grey’s Anatomy) and YouTube stars Joey Graceffa (Escape the Night) and Rosanna Pansino (Nerdy Nummies).
“With Best Fiends, we are focused on being just as creative in our marketing campaigns as we are in our game design, story, characters and world,” said Andrew Stalbow, Co-Founder & CEO, Seriously. “By combining great Hollywood and YouTube talent in an original scripted video, we’re excited to challenge the way most mobile apps are promoted. ”
The video combines the best of Hollywood talent with the best of YouTube talent to create a hilarious campaign poking fun at fans’ obsessions with playing the Best Fiends mobile game. Seriously created the video as a response to the countless messages they receive from fans about how much they enjoy playing the game for hours on end. Watch the entertaining video for “Don’t Download Best Fiends” by visiting https://www.youtube.com/watch?v=_qCks6ebtgo.
“Our community of fans is our number one priority in building the Best Fiends brand, and this is a love letter back to them,” said Philip Hickey, VP of Marketing & Communications, Seriously. “In addition, this campaign takes our marketing to the next level by integrating Hollywood and YouTube celebrities back into the gameplay with clues placed into the video for our audience to discover.”
As part of the campaign, Seriously is also launching a treasure hunt within the Best Fiends mobile game. Walsh, Graceffa, Pansino and 12 more of the biggest YouTube stars including Rachel Levin, Fine Brothers, and VanossGaming have all hidden personal symbols in the game for players to find. The stars will be sharing clues on their social channels and players that find all symbols in the game will unlock a new fiend.
Join the Best Fiends mobile treasure hunt by downloading Best Fiends for iOS, Android and Amazon devices at download.bestfiends.com.