January 29, 2016
Best Fiends celebrates Chinese New Year with new levels and monkey fiend, Wu
Launches Best Fiends for Android in China in Partnership with Qihoo 360 and LWAN
Venice, California & Helsinki, Finland – January 29, 2016 – In celebration of Chinese New Year on February 8th and the “Year of the Monkey”, Seriously, a leading mobile-first entertainment company, today announced an update in its hit Best Fiends mobile game with 20 new Chinese New Year themed quest levels, as well as a new super-rare fiend, Wu. Seriously also announced the launch of the Android version of Best Fiends in China in more than 30 of China’s top appstores in partnership with Qihoo 360 and LWAN.
“At Seriously, we treat our game as a service and are continually adding new content and features for our fans as we build Best Fiends into a global entertainment franchise,” said Andrew Stalbow, Co-Founder and CEO, Seriously. “The Chinese market poses a huge opportunity for Seriously and the mobile gaming industry, and we are excited to continue our expansion of Best Fiends in Asia.”
The new fiend Wu was created through Seriously’s partnership with Kidrobot, the premier creator and dealer of limited edition art toys, and brings a new special power to the game through the ability to attack blocks directly. Seriously partnered with Kidrobot last year to launch Best Fiends X Kidrobot vinyl toy figures, including limited edition Slug vinyl figures and collectible plushies of fiends.
Fans can purchase a Best Fiends X Kidrobot vinyl Wu figure at kidrobot.com and amazon.com/bestfiends. A limited edition Wu T-shirt is also available at amazon.com/bestfiends.
Best Fiends has been downloaded over 27 million times with up to 2.1 million daily active players. The second game in the Best Fiends trilogy will be released this spring. The new Chinese New Year update is now live and free to download at download.bestfiends.com.
Seriously is a mobile-first entertainment company focused on building mobile games that are designed to be developed into global entertainment properties. Seriously’s first property, Best Fiends, was released in October 2014 and since then has been downloaded over 27 million times with up to 2.1 million daily active players.
The company is funded by Upfront Ventures, Northzone, Korea Investment Partners, Sunstone Capital and Daher Capital. Seriously has offices in Venice, California, where business development and marketing are based, and in Helsinki, Finland, where the studio is located.
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Jennifer Stephens Acree