Last updated: October 17, 2018
Seriously respects your right to privacy. This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Privacy Notice applies to personal information that we collect through our games (“Games“) and website at https://bestfiends.com/ (“Website“) (together “Services”).
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.
We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Notice, then you can click on the relevant link below to jump to that section.
What Personal Information Does Seriously Collect and Why?
Who Does Seriously Share My Personal Information With?
Legal Basis for Processing Personal Information
How Does Seriously Keep My Personal Information Secure?
Updates to This Privacy Notice
Seriously is a game development studio with offices in Helsinki, Finland and Los Angeles, CA, United States.
For more information about Seriously, please see the Company section of our Website at https://www.seriously.com/company/
The personal information that we may collect about you through the Services broadly falls into the following categories:
We may disclose your personal information to the following categories of recipients:
| Company | Why We Use Them | Company’s Privacy Page |
| Amplitude | An analytics platform which helps us analyse and visualize game metrics. | https://amplitude.com/privacy |
| Apple | Apple Store is used to provide you the Games as well as to provide in-app purchases; Game Center provides Achievements in the Games. | https://www.apple.com/legal/privacy/en-ww/ |
| AppsFlyer | A service we use to determine how you learned about the Game and helps us improve our user acquisition targeting. | https://www.appsflyer.com/privacy-policy/ |
| Facebook Games is used to provide you the Game as well as in-app purchases. In the mobile version of the game, Facebook is used for social services and personalized ads if you are logged into Facebook in the Game. | https://www.facebook.com/about/privacy/update | |
| Google is a Google Play store provider which enables in-app purchases. Google Play Services allows us to provide achievements and leaderboards. | https://policies.google.com/privacy | |
| Google Cloud | Google Cloud and G-suite are used to store information about progress and analytics. | https://cloud.google.com/security/privacy/ |
| Fabric | Provides us with crash analytics. | https://fabric.io/terms |
| Zendesk | Support tools that provide a way to contact us from within the Games. | https://www.zendesk.com/company/customers-partners/privacy-policy/ |
| ironSource | Serving contextual ads; enabling us to use several ad networks. | https://www.ironsrc.com/privacy-policy/ |
| TwoHatSecurity | Filters profanity in chats in our Games. | https://www.twohat.com/privacy/ |
| Unity Technologies | Provides us with an engine which we use to build the Games; provides us with analytics tool. | https://unity3d.com/legal/privacy-policy |
| Amazon | Amazon is used to provide you the Game as well as to provide in-app purchases; Game Circle provides Achievements in the Game. | https://www.amazon.com/gp/help/customer/display.html?nodeId=468496 |
| Brand Access | Will use your data to fulfill orders and returns on the Best Fiends shop. | https://shop.bestfiends.com/pages/privacy-policy |
| Shopify | Shopify powers our storefront. | https://www.shopify.com/legal/privacy |
| Inbox Marketer | We use Inbox Marketer’s system, CONNECT, to send newsletters and store emails of people who have opted in to receive our newsletters. | https://www.inboxmarketer.com/privacy/ |
| Urban Airship | Provides us with tools for sending push notifications to you, if you opt-in to receive them. | https://www.urbanairship.com/legal/privacy-policy |
| Unique Influence | An advertising agency that helps us provide potential customers with relevant advertising materials on social media. | http://www.uniqueinfluence.com/privacy-policy/ |
| Nanigans | A software company that provides tools to help us manage our advertising campaigns. | http://www.nanigans.com/privacy-policy/ |
| Snowflake | A database service which we use to analyze game metrics. The data is stored and processed using Amazon Web Services. | https://www.snowflake.net/privacy-policy/ |
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
We will process your information for the purposes of operating our Website, Games and other Services and communicating with you as necessary for those purposes and in our legitimate commercial interests, for instance, when responding to your queries, undertaking marketing activities, improving our Games, Website and other Services, or for the purposes of detecting or preventing illegal activities.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us via email privacy@seriously.com.
We use appropriate technical and organizational measures designed to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Specific measures we use are, for example, encrypting your personal information in transit and at rest, only collecting vital data, as well as ensuring access to the data is restricted internally and externally.
Your personal information may be transferred to, and processed in, countries other than the country in which you are a resident. These countries may have data protection laws that are different to the laws of your country.
Specifically, our servers are located in United States, and our group companies and third party service providers and partners operate around the world. This means that when we collect your personal information we may process it in any of these countries.
However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. All third parties that are located outside of EEA are certified under “Privacy Shield” (framework for EU-USA data transfer) or employ European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law.
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
You have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
We may update this Privacy Notice from time to time in response to changing legal, technical, or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.
You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.
If you have any questions or concerns about our use of your personal information, please contact us using the following email address: privacy@seriously.com
If you want to exercise your rights in relation to personal data that we have collected, please contact us through the Game by going to Settings -> Support -> Contact Us, or, if you are unable to contact us through the Game, by using the following email address: support@seriously.com. Contacting us through the game is the preferred method of contact as it will enable us to more accurately validate your request.