August 20, 2018
5 Questions With…Alex Pan
1. Where were you/what did you do before working at Seriously?
After working in finance for many years, I pivoted to performance marketing in 2010 and started out by managing all user acquisition for Tencent America’s Facebook games. Since then, I’ve remained in the video games industry as a performance marketer, and worked at nWay, and PlayQ, before joining Seriously.
2. What is your current role at Seriously?
I’m currently a Director of Performance Marketing at Seriously. My main responsibility is to bring in new players to our games from any online channel. This could be from a video ad on YouTube, a pop-up ad placed in another app, or even having our app pre-installed on a new device. I also manage our creative testing process to come up with new and engaging digital ads and help optimize our App Store pages to encourage visitors to install our apps.
3. What’s your favorite part about your job?
What I love about Performance Marketing is that it taps into both your right and left brain. On your left-side, there’s plenty of data to analyze because all online ad metrics can be tracked, which means we can accurately calculate the performance of each campaign and ad. On the right-side, we have to continually think of new strategies and ad ideas to keep things fresh and tap into new opportunities.
4. Who is your favorite Fiend or Slug and why?
My favorite fiend is Pop because she is an axolotl, and axolotls have the ability to regenerate lost limbs. They basically are the Deadpool of the animal kingdom. How cool is that?
5. When you are not working at Seriously or playing Best Fiends, what do you enjoy doing?
I love going to Burning Man related events because the art and culture is inspiring to experience. I also love to fire dance, which is a popular activity at Burning Man because A) it involves fire and B) there’s plenty of safe space to play with fire in the desert where the event takes place.